Monthly Archives: February 2009
13 Essentials
In response to Kevin’s question from North Scottsdale CrossFit: Perhaps in a future post you can address your thoughts on priority of spending $ for new affiliates. As entrepreneurs we succeed or fail based on how we allocate our scarce … Continue reading
On Being in Business
The following is a fairly common question/comment, so I thought I’d address it here: I’ve been thinking about whether opening a CrossFit gym is in my best interest…I’ve run the numbers and it seems a daunting task to cover overhead … Continue reading
DIY Childcare?
A client of ours recently visited CrossFit Oahu and was excited to report on their Do-it-Yourself childcare system…lock the little buggars in a cage and the parents are free to workout. We don’t currently have a designated kid area, and … Continue reading
Becoming a Better Professional
I belong to a business networking group called Le Tip. It’s an international organization with groups in almost every city. The basic premise: you are the only individual representing your profession and as a group you aim to refer potential … Continue reading
Keytags: Now or later?
First off, thank you all for your support and great comments! I’m glad to be able to share some of what we’ve done and do (and are still learning to do!) I want to respond to a couple of comments from … Continue reading
Overeducating Syndrome and WWLTHW #2
WWLTHW #2 (What We Learned The Hard Way) Hopefully all y’all are a heck of a lot more savvy when it comes to selling yourselves than we were. My husband and partner in crime is a self-proclaimed long-winded geek (although … Continue reading
Software with High AKP*: MindBody Online
We have been using MindBody Online since October of 2007…17 months or so. If you know me you know that I love the software and I love what it’s allowed us to do with our gym. I get a lot … Continue reading
Some words on collateral
Collateral is a term I first learned when we attended Mindbody University in March of 2008. Essentially, collateral refers to any materials you use, typically brochures/postcards/flyers/mailers, etc, to promote your business. At MBU they highlighted the use of the postcard…something … Continue reading
First Post
How do you like my creative title? I just want to get the ball rolling here… The purpose of this blog is to provide a platform to discuss different practices we are employing at our box. I am hoping to … Continue reading

