I belong to a business networking group called Le Tip. It’s an international organization with groups in almost every city. The basic premise: you are the only individual representing your profession and as a group you aim to refer potential clients to each other. I am the only fitness professional, there is one chiropractor, one lawyer, one real estate agent…you get the picture. If one of my clients needs a mortgage, I will have them talk to Pam in my group. It’s a nice way to further help your clients (building relationships and helping them get what they need) and it’s a great way to build your business!
Perhaps even more important, however, is the fact that you surround yourself with other professionals and you become a better professional yourself. Each week you are called upon to stand up and speak about what you do…just a short 30 sec-1min commercial for your business. And, about 2-3 times a year you have the opportunity to speak for 10 mins. It’s great exposure and a great way to hone your ability to communicate what it is that you do!
Now, there are admittedly a few cheesy aspects of being in Le Tip…some fines, and quirky club badges you have to wear…much like Rotary or Kiwanis or other similar clubs, but all in all it has been great for our business.
So back to becoming a better professional…The real estate agent in my group called me last week to see if he could come out to see our new facility. He’s not a client (yet) and so he hadn’t been by our new location (we moved last August). He wanted to see exactly what we do and learn how he could better refer people to me. I spent about 30 minutes with him chatting about CrossFit and training, our clients, etc. Today I received a hand written note card in the mail from him thanking me for taking the time out of my day to speak with him. He mentioned that he and his wife have CrossFit NorCal on their list of things they want to take up after they pay for their daughter’s wedding. He signed it by saying to please let him know if there was anyway he could be of service.
I know stuff like this is the hallmark of a service professional…and it got me thinking. We CrossFitter’s are all about recognizing our client’s achievements via our blogs…but how cool would it be to have some note cards with your business logo on them and write a short handwritten note to a client and dropping it in the mail? It could be the simplest note: “Congrats on your first pull-up! I knew you could do it!”
I’m not the best at letter writing, but a quick compliment or congrats is something I can do. It’s also something our trainers can do…helping them become better professionals as well. Next stop…note cards!