We just wrapped up a little postcard contest amongst our trainers. This was something that was mentioned at MindBody University…and I finally decided to give it a shot.
I had 1000 postcards printed offering 10% off of either the On Ramp class or 12 sessions of private training with an expiration date of April 30th.
Trainers needed to put their initials on the back and then hand them out wherever they wanted (they gave them to their hair stylist, tanning booth, flower shop, current clients to give to friends, etc)
Contest duration March 5th-April 30th
$300 cash awarded to the trainer whose initials were on the back of the most postcards brought in and redeemed (signed up). (Double incentive…cash to the winner and new clients to train in general.)
2 of our trainers really went after it and were neck and neck until the final day, with the end result being 26 new clients via the postcard contest in 7 weeks. Not too bad. What is that, a 2.6% return? Better than direct mail. If any of you give this a shot be sure to report back your results!