Here it is folks, the number 1 question I get regarding the On Ramp. “How do you schedule it? How can I turn someone away if we are in the middle of an On Ramp and the next one starts in 2 weeks?”
A fellow at a recent CrossFit Nutrition cert mentioned he didn’t want to tell the client “I can’t accommodate you right now.” I wouldn’t want him to say that either. It really is all in the language you use, how you talk to the client, how you sell it.
Here’s an 8 step scenario:
Step 1: client phones/emails/walks in
Step 2: you determine in pretty quick order if they are a potential client. If they are, proceed to Step 3. If they are looking for a swimming pool or spa, do not proceed.
Step 3: schedule a time for them to come to your facility for a complimentary ½ hour fitness consult. You get to meet them, they get to meet you, i.e. you get to generate some rapport. They get to see the facility. You ask what they are looking for, you talk about your program and how you can get them the results they want.
Step 4: you mention how folks get started – must complete 12 sessions of private training or the On Ramp class. You explain the benefits of both. You listen to what they say. If they are interested in the “beginning group class/On Ramp” proceed to Step 5. If they are interested in private training find out what they’re schedule looks like and sign them up and schedule them.
Step 5: you say: “Great! Our next On Ramp class begins on (some date in the next 2-3 weeks) at 7pm (or whatever time). We cap the class at 10 people and have 2 coaches on to ensure a great coach to trainee ratio. We do this to ensure everyone gets great coaching and a solid steeping in the mechanics of the CF movements. The classes fill up quickly, and we currently only have 4 spots left in the upcoming class. Would you like to sign up and reserve a spot in that class?”
Step 6: Enroll them
Step 7: Wow them in the On Ramp!
Step 8: Sign them up for on going group classes.