I frequently get Facebook friend requests from CrossFit affiliates. In fact just this last week alone I received 6! These are friend requests mind you, not requests to LIKE their business page. I’ve noticed that many folks in the microgym business are operating with profile pages instead of the intended Fan pages for businesses.
Since profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures, which you can learn more abouthere.
Further, maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights and Responsibilities. If you don’t convert your profile to a Page, you risk permanently losing access to the profile and all of your content.
Aside from FB rules there are several advantages for a business to have a PAGE and not a profile. I’ll touch on some of the main points here:
- First and foremost a profile page is limited to a maximum of 5000 friends. Why would you want your businesses exposure to be limited to the first 5000 people you come across? If you’re in business you want unlimited exposure. Period.
- Only friends of the profile can view the profile. Whereas even folks who aren’t yet Fans can view your Page. Again, you have more reach here.
- FB pages are indexed by search engines. Fb profiles are not.
- With a page you can put Like buttons on your business web site and direct site visitors to your FB page and get more Likes.
- A page can have multiple Admins. You can have your trainers or managers be Admins and all of you can be posting content (photos, videos, wall posts) to your page, keeping it fresh and dynamic.
- Your Fans that are actually customers can “check in” to your location page when they visit your business. If you notice on the left hand side of a Fan page there is listed the number of Likes as well as the number of folks who were “here”. The more people who “check in” to your business the more socially visible and credible your business becomes. Also, when a person checks in to your business it posts that they are at your place of business on their wall. Their friends can now see they are your customer, can click the link and go to your page, and are more likely to be interested in your services themselves. Word of mouth marketing, Facebook style.
- Metrics. You get a weekly summary email from Facebook showing the weekly activity of your page.
- More metrics. There’s a nifty Insights button on your page that will show you all sorts of great information about the people frequenting your page, from user demographics to which wall posts had the most interactions. Lot’s of fun stuff to geek out on here.