Get a PAGE! Not a Profile or a Group for your Business.

I frequently get Facebook friend requests from CrossFit affiliates.  In fact just this last week alone I received 6!  These are friend requests mind you, not requests to LIKE their business page. I’ve noticed that many folks in the microgym business are operating with profile pages instead of the intended Fan pages for businesses.

You may or may not know this, but FB profile pages where you collect “friends” are strictly for individuals to use.  In fact entities and organizations, like businesses, caught using individual profiles can have their profiles deleted per Facebook Terms of Use.

From Facebook:

Since profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures, which you can learn more abouthere.

Further, maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights and Responsibilities. If you don’t convert your profile to a Page, you risk permanently losing access to the profile and all of your content.

Aside from FB rules there are several advantages for a business to have a PAGE and not a profile.  I’ll touch on some of the main points here:

  • First and foremost a profile page is limited to a maximum of 5000 friends. Why would you want your businesses exposure to be limited to the first 5000 people you come across? If you’re in business you want unlimited exposure. Period.
  • Only friends of the profile can view the profile.  Whereas even folks who aren’t yet Fans can view your Page. Again, you have more reach here.
  • FB pages are indexed by search engines.  Fb profiles are not.
  • With a page you can put Like buttons on your business web site and direct site visitors to your FB page and get more Likes.
  • A page can have multiple Admins.  You can have your trainers or managers be Admins and all of you can be posting content (photos, videos, wall posts) to your page, keeping it fresh and dynamic.
  • Your Fans that are actually customers can “check in” to your location page when they visit your business.  If you notice on the left hand side of a Fan page there is listed the number of Likes as well as the number of folks who were “here”.  The more people who “check in” to your business the more socially visible and credible your business becomes.  Also, when a person checks in to your business it posts that they are at your place of business on their wall.  Their friends can now see they are your customer, can click the link and go to your page, and are more likely to be interested in your services themselves.  Word of mouth marketing, Facebook style.
  • Metrics.  You get a weekly summary email from Facebook showing the weekly activity of your page.
  • More metrics.  There’s a nifty Insights button on your page that will show you all sorts of great information about the people frequenting your page, from user demographics to which wall posts had the most interactions.  Lot’s of fun stuff to geek out on here.
Alas, you already have so many “friends” and don’t want to switch?  Facebook has made it possible for people who “accidently” created profile pages when they actually intended to create pages for their businesses to switch and automatically convert their friends to fans. Read this article for how to information.
This entry was posted in Business, CrossFit Affiliates, Marketing and tagged , , . Bookmark the permalink.

7 Responses to Get a PAGE! Not a Profile or a Group for your Business.

  1. Tim Huntley says:

    Great stuff Nicki – I didn’t realize that pages were indexed by search engines. With that in mind, I will give a lot more thought to the description I use (on the info tab). Not sure that I was specific enough.

    Also, would love to see you write a similar post about website do’s and don’ts… Over the past month I looked at nearly ALL of the 2500 affiliate website and (how do I say it politely) a rather large range in the quality of design/layout/usability. Most seem to be wasting a HUGE opportunity to build community.

    Take care,

    …Tim

  2. JasonS says:

    Thanks Nicki! All of your points were news to me.

  3. Any recommendation on which type of page to create? When I did mine I remember being asked if I was an organization, business, band, group, cause, etc. I have no physical location as I do wellness consulting and blogging part-time. I almost feel like my web presence should be more communal rather than a biz page. Thanks for the info and feedback.

  4. Nicki says:

    Hi Bobby,
    I would choose whatever you feel is most closely analogous to your business. Even without a physical location, as a consultant I would probably put service business or something similar. You can form Facebook groups for more intimate discussions about particular topics, but I would do that in addition to having a presence on a page.

  5. Keith M says:

    Thanx for the post. I found your site today and also just finished reading your interviews with CF gyms. Very inciteful.

  6. Jenny says:

    I NEVER accept “friend” requests from businesses, because I don’t want them seeing my entire profile, photos, etc. I only share that info with people I actually know. So businesses using profile pages won’t get anyone like myself who doesn’t want all that info shared. Plus, I know they will eventually have to set up a page properly and we’ll all have to “move” over there. Another thing to consider, is that if you don’t know how to use social media and you set up a profile instead of a page, that can come across as inept if it’s a business where technology is important. Having a well thought out page, complete with contact and web site info, shows you have your shit together. Maybe not as important for crossfit gyms, but something to consider.

  7. Terry says:

    Actually I think it’s a good idea to have both. We created our FB Fan Page first a few years ago but there were limitations with some things a Fan Page could not do (like create events and invite people) but you could do this on FB personal profile. So we created a profile page too. I am sure with FB updates this may have been addressed, but haven’t checked. All of our blog posts get automatically posted on both. I still find many people finding our profile page first, requesting to be our friend, we friend them then suggest they like our Fan Page. I know we capture more people to like our Fan page using this method.

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