Category Archives: Marketing
The power of networking
I’ve said it here before…I firmly believe that you’ve got to do some sort of active, consistent networking! I’ve mentioned networking and my involvement in our local Le Tip chapter in earlier blog posts. Regardless of whether you join a … Continue reading
Some “Friendly” Affiliate Competitions!
David Osorio of CrossFit South Brooklyn and I have been working on drumming up some friendly community-building affiliate competitions! We just wrapped up the first of what we are planning to be an every 4 weeks or so Cali vs. … Continue reading
More postcard images
In response to PXT Cody…we change our postcard images monthly…it keeps it fun and allows us to feature different clients/trainers, etc. Here are a few recent ones, including the one we used for the contest.
Postcard Contest
We just wrapped up a little postcard contest amongst our trainers. This was something that was mentioned at MindBody University…and I finally decided to give it a shot. Details I had 1000 postcards printed offering 10% off of either the … Continue reading
Becoming a Better Professional
I belong to a business networking group called Le Tip. It’s an international organization with groups in almost every city. The basic premise: you are the only individual representing your profession and as a group you aim to refer potential … Continue reading
Some words on collateral
Collateral is a term I first learned when we attended Mindbody University in March of 2008. Essentially, collateral refers to any materials you use, typically brochures/postcards/flyers/mailers, etc, to promote your business. At MBU they highlighted the use of the postcard…something … Continue reading

