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Category Archives: Trainers
OPT’s Coaching Certification Program
If you’re looking to add to your arsenal of tools and knowledge as a strength and conditioning coach you must check out James Fitzgerald’s OPT Coaching Certification Program. James is one of the classiest, brightest guys in this community and … Continue reading
The NorCal Model: Finding, Developing and Paying Trainers Part 3
The need for a system and expectations There is a common saying regarding the hiring and firing practices of small businesses… “Quick to hire, slow to fire.” In our early days we made the mistake of giving folks the opportunity … Continue reading
The NorCal Model: Finding, Developing and Paying Trainers Part 2
So you’ve made the decision to bring on a trainer or two. However, you’re a bit nervous. You want to bring on folks that will strengthen your existing team (you solo/or you plus partner(s)). You want them to understand the … Continue reading
The NorCal Model: Finding, Developing and Paying Trainers Part 1
Finding, developing and paying trainers is a hot topic among CF affiliate owners and one of the most frequent questions I get via email. There are multiple ways that different affiliates structure their businesses and pay their trainers. I make … Continue reading
Max Effort Black Box Seminar
If you haven’t yet heard about Michael Rutherford’s Intelligent Exercise Design and the Max Effort Black Box seminar here’s the sccop: Location: Catalyst Athletics Sunnyvale, CA Date: October 24, 2009 Coach Rut aka “Rutman” and originator of the Max Effort … Continue reading
Review of 37 signals: BACKPACK
I’d like to update you all on my “Keeping Everyone in the Loop” post. While the weekly email was effective for updating our team for key events there were definitely some limitations…namely it was a one way street of the … Continue reading
Speaking Baseball – NorCal Style
One of our desires for our coaching staff is for everyone to feel confident speaking in front of groups. The more knowledgeable and articulate we are the better we are as professionals. So in an effort to provide a supportive … Continue reading
Keeping Everyone “In the Loop”
One of our recent challenges as we’ve been growing is learning how to keep everyone “in the loop” with all that’s happening in the gym. As you all know, a CrossFit gym is not a typical work environment where all … Continue reading
California Affiliates: do you have an AED?
As of January, California law requires all health studios, personal training studios, traveling personal trainers/pilates instructors, etc. to have an Automated External Defibrillator or AED. I’m not sure what the laws are in other states or Canada, but you might … Continue reading
Carrots Anyone?
I just finished The Carrot Principle, a fabulous book about recognition and acknowledgement in the work place. The entire time I was reading I kept thinking of client recognition as well as that of our team. One of the things … Continue reading



